Pleasures is a Los Angeles based streetwear brand founded by Alex James in 2015. Beyond his eye on the latest trends in West Coast, Pleasures establishes itself as a contemporary subculture hub, recalling the more radical punk-rock style with graphics strongly connected to the aesthetics of the 1980s and 1990s. His collaborations boast the likes of Playboy, Dr.Martens and Eastpak, confirming Pleasures as one of today's leading trend-setters.