STYLE       27.05.21

NIKE X MMW SERIES 004 TRAINING EXPERIENCE

Creative Direction by KALEIDOSCOPE

Cast Paleta CalmQuality, Peppe D'Andrizza, Nicole Olke, Silvi

Soundtrack: NSDOS

Visual effects by Daniel Swan

To celebrate the launch of the new Nike x Matthew M. Williams Series 004 collection, Nike, Slam Jam and KALEIDOSCOPE partner up for an art-led activation: “Beyond Movement”. At the core of the project is a challenging, multidimensional take on training, embracing disciplined development of both mind and body; a video reimagines the Nike Training Club App as a space for immersive experiences, suggesting an elevated take on training which takes inspiration from different physical disciplines and even performance art, rather than pure fitness.

The protagonist is London based creative , Nike trainer, movement artist and choreographer Paleta. Framed in a white-cube environment, her movements combine the teachings of yoga with the expressivity of dance, with a special emphasis on breathing and mindfulness.

Paleta’s training session is scored by an exclusive track created by Koo Des, aka NSDOS, a techno musician and choreography researcher based in Paris, and intercut with footage of three Milan-based dancers (Silvia Bonavigo, Peppe D’Andrizza, and Nicole Olke).

The session is now available online for members on the Nike Training Club App and on Slam Jam channels. Check out Nike Training Club App for more inspiring workouts.

SHOP NIKE X MMW SERIES 004

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

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