Eli Russell Linnetz, over being the founder of ERL, a new vision on the American pop aesthetic, it's one of the most important contemporary creatives. In fact, ERL compresses all his artistic experiences - Linnetz collaborated with Kanye West, Jeff Koons, Kid Cudi, David Mamet, Woody Allen and Lady Gaga, to mention a few - the Californian lifestyle, colorful feelings and some healthy 90s skate nostalgia. His editorials and IG account are an infinite journey into the art of life.

Founded in Massachusetts over 100 years ago, New Balance has always strived to ignore the trends and instead cultivate its own unique, comfort-driven, philosophy towards athletic footwear. Today, it leads the market thanks to two main factors: use of premium materials and a range of successful partnerships, such as Teddy Santis, Joe Freshgoods, JJJJound, Bryant Giles and many more. Each one, through just "sneakers", it's a dive into such different cultures and tells powerful social stories, making them the go-to choice for product connoisseurs across the globe.